Rebecca Riley has a keen understanding of market conditions and will provide a comprehensive market analysis of your home to help determine a competitive price range that encourages agents to choose your property to show, serious buyers to make serious offers and lending institutions to appraise it at the price needed to comply with financing contingencies.

• Serious buyers look in the price range which has been predetermined by their financial ability.Unless your property is priced correctly, the down payment and monthly payment requirements will not be competitive.


• A buyer who is seriously looking soon becomes very knowledgeable in his price range. An unreasonable asking price only discourages him from previewing and considering your property


• Buyers purchase by comparison. A property priced above the competition does not "compare" favorably. Inviting a buyer to make an offer could indicate that a fair price has not yet been established.


• It is very difficult to obtain a reasonable offer on an overpriced property. The buyer feels he should be just as unreasonable in his offer as the seller is in his asking price.   Or, it is so overpriced that buyers feel there is no hope so they make no offer at all.

• By contrast, offers are much easier to obtain on a reasonably priced property. You can then choose which offer to accept with no obligation to one that does not meet your requirements.

• It is a fallacy to believe that you will get more for your property by asking more. You will usually get less, because fewer buyers will consider it, and it could remain on the market beyond a reasonable period of time.

• To obtain proper market exposure, it is an absolute necessity to be competitive in price,terms and conditions with similar properties that are selling in your area.

• If you plan to adjust your price at the time of an offer, why not adjust the price upon listing to attract serious buyers?